how they celebrate womens day
How Brands Celebrated Women’s Day This Year Women’s Day is at this point and today more than ever before we see women at the forefront of myriad fields. The Indian woman is pushing her limits redefining boundaries and earning herself top accolades in everything she does. And on International Women’s Day brands across different categories, have come out with special campaigns and initiatives to honor womanhood. Reebok The brand has launched a digital film titled “Bruises can be good” in India. It is a result of a social experiment they did recently wherein select participants were invited to observe a young woman behind a glass cube marred with bruises and captures their observations and reactions. “Bruises can be good” puts the spotlight on the relentless, fighting human spirit and the ability to beat obstacles to reach one’s mark. Reebok’s new digital film is an inspiring tale that bruises are not a sign of weakness but of determinati...